October 2011:

CROSSMARK and FLW Announce Retailtainment Joint Venture
CROSSMARK and FLW announced a new joint venture called Out Front Marketing and have already signed on Walmart as a client to use the firm's "Mobile Brand Boxes" to promote Walmart's USDA Premium Beef program... PDF

August 2011:

Sales and Marketing Agencies Expand Their Offerings as Outsourcing Gains Traction
These "mobile brand boxes" are heavily branded, "so it's compelling to the consumer and draws them over to experience the product,"... PDF