Welcome to the Crossroads of America, the Circle City, and the Racing Capital of the World. Indianapolis connects advertisers to diverse audiences, unique locations, and major sporting events, making it an essential market for brand growth.

As the economic and cultural capital of Indiana, and strategically located at what is considered to be the crossroads of America, Indianapolis is known for its development in niche markets like amateur sports and auto racing. Every summer, the city also hosts the world’s largest single-day sporting event, the Indianapolis 500. 

The economy is boosted by sectors such as business services, transportation and logistics, education, financial services, and tourism. Notable headquarters include Anthem Inc., Eli Lilly and Co., and The American Legion—a wartime veterans' organization. But it doesn’t stop there; Indianapolis has become one of the top places in the country to host events like college sports, major conventions, and much more, making it perfect for billboard advertising.