Digital Billboard Advertising

Digital Billboards

Advertisers love digital billboards because they combine rapid turnaround, creative flexibility, and audience targeting, giving brands the ability to present consumers with relevant, timely messaging.

While traditional billboards require longer lead time, digital out of home formats like electronic LED billboards give brands a much quicker way to get the right message in front of the right audience within your desired market.

Digital billboards also give advertisers the ability to create contextual relevance by integrating real-time dynamic data in ad creative.

Best of all, digital billboard advertising lets brands target audiences without using their personal data, allowing for the attribution and measurement capabilities that marketers demand.

62%

Notice Digital Billboards - Three in five consumers noticed a digital billboard in the last month.

65%

Took Action - Nearly two thirds of consumers engaged in at least one action after seeing a digital billboard.

50%

Engaged - Half of those who notice digital billboards do so most or all of the time.

Highlights & Results

Digital billboards make a statement in high-traffic areas.

What are the advantages of digital billboards over traditional static billboards?

The advantages of digital billboards over traditional static billboards include greater control and flexibility over where and when your ad campaign is seen, the ability to make your ad creative dynamic with real-time data or conditional triggers, and a quicker time for your billboard to go live.

How do I choose the best locations for my digital billboard ads?

To choose the best locations for your digital billboard ads, first, identify who your audience is. Then, use OUTFRONT's exclusive smartSCOUT™ audience targeting technology to identify the places they're most likely to be and the times they're most likely to be there.

How is pricing determined for digital billboard advertising?

Yes, digital out of home ad creative can be updated in real-time (or close to it). Not only can advertisers swap creative in and out with ease, DOOH can also incorporate dynamic data in the creative or real-time triggers for creative variants.

How can I measure the effectiveness of my digital billboard ad?

The effectiveness of digital billboard ads can be measured through attribution studies that can quantify things like brand lift, website visitation, and even footfall - actual real-world visitation to the brick-and-mortar location advertised on the digital billboard.

What factors influence the success of a digital billboard campaign?

A digital billboard campaign's success is influenced by factors like targeting the right audience, crafting the right message for them, optimizing creative for the digital billboard format, and delivering that message in the time and place most likely to reach the desired audience.