Digital Place Based Advertising Media

Digital Place-based Ads

out of home digital place-based advertising

For brands who want to reach active, affluent consumers, digital place-based media delivers in locations where traditional out-of-home advertising opportunities may be limited.

Airport displays reach captive audiences who are on the go in the most literal sense, while advertising campaigns at lifestyle centers and shopping malls meet people further down the funnel, deep in their buyers’ journeys and ready to purchase.

62%

Noticed Place-based Ads - Three out of five consumers noticed place-based ads in the past month.

54%

Digital Activation - Consumers scanned QR codes, downloaded apps, and visited advertiser websites.

7/10

Immediately Visited - 70% immediately visited a retail location after seeing its place-based ad.

Highlights & Results

Meet affluent consumers as they live their lives.

out of home digital billboard advertising

What are the best practices for designing effective digital place-based ads?

The best practices for designing effective digital place-based ads is to keep your ad clean and simple, use a single call to action, and keep text within a maximum of seven words. Contextual relevance and emotion are also good ways to make your digital place-based ad more effective.

What types of interactive elements can be incorporated into digital place-based ads?

Digital place-based ads can incorporate all sorts of high-tech interactive elements, such as spatial creative (small-format 3D effects), data-driven dynamic creative, augmented reality, and even QR codes that give the user control of the ad!

How does dynamic content improve engagement in digital place-based advertising?

Dynamic content improves engagement in digital place-based advertising by reducing ad fatigue that sets in after too many impressions with the same creative. Data-driven creative can ensure that a campaign makes the same impact on the sixth impression as it does on the first.

How does programmatic buying work for digital place-based advertising?

Programmatic buying for digital place-based advertising works the same as other digital out of home formats and digital advertising in general. OUTFRONT's programmatic inventory is available through all major DSPs, including the one you're already using.

What factors influence pricing for digital place-based ad placements?

The factors that influence the pricing for digital place-based out of home advertising include the specific location of the screens where the ad will run, the length of the campaign, and the exact timing during which the campaign will run. There's a solution for just about any budget.