We’re committed to continuously improving our environmental performance across our footprint. Our primary focus is on our areas of greatest impact: Energy Use & Emissions and Materials Recycling & Repurposing. In the past year, we have also put a greater focus on selecting suppliers with strong environmental offerings. We are focusing on fuel economy in our vehicle procurement decisions, including through the purchases and use of greater fuel-efficient electric vehicles. Additionally, we are researching lighter weight billboard material containing less PVC as well as alternatives to PVC containing transit materials.
Our Sustainability Efforts
From recycling efforts to energy reductions, we are committed to improving our carbon footprint.
Solar Panel Offices
Our office in Fairfield, NJ is our first installed solar powered office. The solar power annually offsets 324 metric tons of CO2 emissions. We are working to identify additional office candidates for conversion to solar power in the future.
Sharing Sustainable Stories
We are proud to partner with WildAid, a global non-profit on a mission to protect wildlife & vital habitats from the impact of climate change and the United Nations to share critical messaging across America. WildAid's first campaign tackles GenZ's eco-anxiety fears with fun, witty, and attainable small climate actions that can be taken daily.
Materials Recycling and Repurposing
We are proud to say that 100% of our billboard vinyl is repurposed after its initial use through our partnerships with Rareform and Sky Group. Our PVC vinyl billboard material is collected and re-purposed with our partner Rareform, who turns the vinyl into consumer goods such as tote bags, duffles, and coolers. On average, a 14’ x 48’ billboard creates 55-380 items. Our PE (polyethylene) poster material is also collected by a third party where it is broken down and formed into pellets to be repurposed for items such as railroad ties, and decking.
LED & Energy
Energy usage is a vital component of our operations. All of our digital billboards are LED-powered, and over 99% of our static billboard inventory is lit by LEDs. The only billboards that have yet to be converted are oversized locations in Times Square, and this conversion is currently underway. Digitization helps save physical advertising material, and also helps reduce fuel emissions from travel time needed from our operations team to transport materials to and from display sites to post or switch advertisements. Over the multi-year life of a digital display, the impact on downstream waste can be significant.
Supporting Local Transit Systems
We are the largest operator of transit system advertising in the U.S and the revenue shares we pay to the various municipalities help fund this important public resource that enables millions of commuters to reach their destinations without using private vehicles – eliminating significant GHG emissions.