Audience Insights & Measurement

audience measurement out of home advertisement

OUTFRONT is Powered by Audiences. "PBA" is our data-driven approach to uniting audiences with OOH to enhance the value of location and creativity.

From planning and measurement to attribution, our data-driven approach helps us recommend the right audiences, uncover meaningful insights, and deliver accountability that drives our clients' businesses forward.

By leveraging industry-accredited syndicated research, we can also identify audience behaviors and habits based on where they live, work, and travel – revealing how to reach the right people with your brand message at the moments that matter most.

The IAB released a DOOH Measurement guide, download it here.

90%

Of all Marketers

(big & small) have adopted an audience-based planning strategy.

13K+

OUTFRONT

leverages best in class audience providers, including Acxiom & Claritas, with access to over 13K+ audiences for targeting OOH.

34%

Digital OOH (DOOH)

accounts for 34% of total OOH ad spend, in part due to its flexible targeting and dynamic capabilities.

Campaign Planning

OUTFRONT’s audience-based planning approach is agnostic, nimble and best-in-class. We utilize both our proprietary DMP, smartSCOUT™, as well as industry leaders such as Geopath and StreetMetrics to develop strategic and effective ad campaigns.

StreetMetrics

Providing Dynamic Bus Measurement to the OOH Industry

StreetMetrics is an independent 3rd party measurement and attribution provider dedicated to the Moving Out of Home (MOOH) advertising industry.

smartSCOUT™

Leveraging Location Data to Understand Audiences

OUTFRONT’s proprietary data platform combines audiences with aggregated, anonymized location data to determine audience metrics for OUTFRONT inventory.

Geopath

The Industry’s Common Currency for OOH Measurement

Geopath leverages historical, annualized data to calculate key media metrics across a large variety of OOH inventory. Their proprietary solution leverages GPS data from vehicles and opt-in geo-location data from mobile devices to determine the reach and impact of ad campaigns.