OUTFRONT XLabs is the interdisciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media. The group is dedicated to integrating emerging technologies into out of home to power cutting-edge creative, today and tomorrow.
Enhancing the entire out of home consumer experience.
Purposeful creative innovation that expands campaign opportunities for out of home advertisers.
Dimensionalize out of home campaigns with stunning spatial 3D on select large and small format digital media.
Power out of home campaigns with real-time dynamic data and moderated social content on digital media nationwide.
Command out of home campaigns with responsive audience control on select small format digital media.
Creative innovation in practice
Porsche ‘Electric Art not Ads’ lands on The Beast—
Porsche and Cramer-Krasselt partnered with Adolescent and XLabs to develop a surrealistic OUTFRONT XScape spatial 3D experience stemming from the imagination of artist Bloo Woods.
Giving voice to Childhood Domestic Violence—
CDV.ORG partnered with Studios and XLabs to raise awareness using the responsive content control of OUTFRONT QRad to help passersby Change the Ending.