Specialty Place Based Ads
While out of home impacts the entire customer journey, place-based advertising reaches consumers at the moment when they’re ready to make a purchase. That’s why you’ll find hotels and car rental agencies advertising in airports, for example, or why luxury brands place ads in lifestyle centers.
Place-based media options vary by location and can include kiosks, walls, and digital displays in both small and large formats.
Place-based media options vary by location and can include kiosks, walls, and digital displays in both small and large formats.
81%
Gen-Z Prefers Stores - Four fifths of Gen Z consumers prefer shopping in store to online.
Source
A.T. KEARNEY, 2019
A.T. KEARNEY, 2019
47%
Recall Airport Advertising - Nearly half of all frequent flyers recall airport advertising when making a purchase decision.
Source
NIELSEN, 2017
NIELSEN, 2017
41%
Notice Ads in Malls - Two out of five U.S. residents over 16 noticed an ad in a shopping mall in the past month.
Source
NIELSEN, 2017
NIELSEN, 2017
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