OOH Advertising Research and Insights
![out of home billboard advertising research and insights](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/Resources/Research-and-Insights/research-and-insights-creative-desktop.jpg?h=810&iar=0&w=1440)
![out of home billboard advertising research and insights](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/Resources/Research-and-Insights/research-and-insights-creative-mobile.jpg?h=544&iar=0&w=408)
OUTFRONT is Powered by Audiences. “PBA” is our data-driven approach to uniting audiences with OOH to enhance the value of location and creativity.
From planning and measurement through to attribution, we use a data-driven approach to recommend the audiences, discover the insights and provide the accountability to help drive our clients’ businesses forward.
From planning and measurement through to attribution, we use a data-driven approach to recommend the audiences, discover the insights and provide the accountability to help drive our clients’ businesses forward.
57%
Ad Engagement 57% of consumers across the US have recently engaged with an OOH ad.
Source
OAAA, 2022
OAAA, 2022
45%
Contextual Ads 45% of consumers find contextual OOH ads of greater interest.
Source
OAAA, 2022
OAAA, 2022
65%
Took Action 65% of viewers took action after seeing a digital billboard.
Source
OAAA, 2022
OAAA, 2022
![campaign planning overview](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/Resources/Research-and-Insights/Campaign-Planning.jpg?h=864&iar=0&w=864)
DATA DRIVEN INSIGHTS
OUTFRONT’s audience-based planning approach is agnostic, nimble and best-in-class. We utilize both our proprietary DMP, smartSCOUT™, as well as industry leaders such as Geopath and StreetMetrics to develop strategic and effective ad campaigns.