Outcomes
Measurement

outcomes measurement out of home advertisementoutcomes measurement out of home advertisement
When advertisers support both brand and performance together, they see a 90% lift in their performance metrics.

OOH is well-known for delivering brand awareness, but today's OOH is not just about visibility—it's about measurable results and proven impact across the entire marketing funnel.

Through advanced attribution analysis, OUTFRONT connects OOH with both upper and lower funnel metrics, demonstrating its measured contribution to brand building efforts while driving performance results. When advertisers support both brand and performance together, they see a 90% lift in their performance metrics.


Leveraging advanced technologies, OUTFRONT’s measurement, reporting, and attribution solutions connect the dots between campaigns and business outcomes, providing insights to help understand campaign's performance and effectiveness.


The IAB released a DOOH Measurement guide, download it here.

Campaign Monitoring & Performance

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Proof of Performance (POP)

Receive deployment confirmation and visual documentation showcasing your media in action.

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Impression Based Reporting

Reporting delivered according to your unique needs, providing granular insights at mid-campaign checkpoints or broken down by day and hour for maximum visibility and optimization.

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Real-time Data Visualization Tools – Live Campaign Monitoring

When executing a campaign via the OUTFRONT Ad Server (DDA), you can experience your campaigns performance in real time through a secure, sharable dashboard that displays up to the minute metrics and results.

Learn more about OUTFRONT Ad Server (DDA)
Measure the impact of your campaign on consumer behaviors and attitudes.
At OUTFRONT, we know understanding the success and impact of your campaign is crucial. That’s why we offer a range of attribution solutions that align with your campaign goals and KPIs.

49%

Of consumers notice 
OOH more than ever before, 69% for Gen Z.
Source
THE OAAA/HARRIS POLL, DISCOVER OOH – VALUE AND CAPABILITIES, 2023

200%

Increase in Attribution Studies 
over the last year demonstrates advertisers are leaning in.
Source
OUTFRONT, 2024

50/50

A shift to 50/50 Brand Lift & Behavioral Studies 
demonstrate growing interest in the measurement of lower funnel metrics.
Source
OUTFRONT, 2024

Work that Works

Tap into one of our measurement solutions to demonstrate the efficacy of your next OOH campaign!
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Transit

Through turn-key attribution measurement, we can understand how exposure to transit campaigns correlates to success metrics.
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Brand Lift Study

Survey consumers after OOH exposure with a custom-tailored questionnaire to identify attributes such as ad recall, intent to buy, brand sentiment, and more.
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Footfall

Associate OOH exposure with a consumer's incremental visits to a brick-and mortar physical location or point of interest.
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Website Visitation

Associate OOH advertising exposure to increased website visits, demonstrating how OOH campaigns drive online traffic and boost a brand’s digital presence.
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App Download

Connect OOH ad exposure to tangible results, such as higher app download rates, to showcase the impact of OOH campaigns on mobile user engagement.