OOH SOCIAL MEDIA AMPLIFICATION
OOH is a visual medium and consumers love to share the brand love. OUTFRONT provides the catalyst to extend your brand impact from IRL to digital platforms with our social media amplification social solutions. In some instances, the social media impact has equaled 10X the eyeballs from the real-world reach of our assets.
Social Listening: Our social media monitoring tool tracks social media activation and conversations around specific campaigns, providing unparalleled, data-packed insights that paint a fuller picture of visibility and consumer response to your OOH advertising.
Social Influencers: The new celebrity! Consumers trust social influencers’ recommendations and we make it easy to combine the power of OOH social media and Influencers for a trusted, tangible medium that increases ad awareness and consumer response.
91%
Of GenZ share OOH on Social Media - The highly visual nature of OOH canvases makes it primed for social sharing.
Source
HARRIS POLL, 2022
HARRIS POLL, 2022
80%
Purchased Products Because of Social Content - Consumers value influencer recommendations and OOH adds an extra level of trust to digital media content.
Source
HUBSPOT, 2022.
HUBSPOT, 2022.
7X
More Social Activations - OOH drives more digital and social media activations, per ad dollar spent, than any other media.
Source
COMSCORE, 2022
COMSCORE, 2022
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