OOH and digital advertising have proven more impactful when part of the same marketing mix. OUTFRONT offers the opportunity to extend campaigns from outdoor to personal devices such as mobile, laptops, tablets, and OTT-CTV. Audiences can be reached based on their exposure to an outdoor campaign, visits to certain types of locations, or even visits to specific brand stores. There are over 7,000 different audience segments available to expand campaigns to connected devices.
Campaign reports include the following list items and larger outdoor and mobile campaigns qualify for advanced OOH attribution measurement and more:
- Ad engagement
- Audience and location insights
- Video completions
- Store visits