Digital OOH Advertising Media

What do you get when you combine the awesome real-life impact of OOH with the agility, speed, and flexibility of digital platforms? You get digital out of home (DOOH), one of advertising’s fastest-growing formats.
Digital out of home empowers brands with the ability to generate contextual relevance with dynamic creative triggered by daypart, location, traffic, weather, or even the score of the game. DOOH also allows marketers to execute campaigns much more quickly than with traditional billboards, with or without programmatic purchasing.
Marketers also appreciate DOOH for its robust measurement and attribution capabilities, which allow advertisers to measure everything from brand lift to footfall.
82%
Aided Ad Recall - Overwhelmingly, consumers remember what they see in digital out of home ads.
Source
SOLOMON PARTNERS, 2021
SOLOMON PARTNERS, 2021
62%
Notice Digital Billboards - More than three out of five consumers noticed a digital billboard in the past month.
Source
NIELSEN, 2020
NIELSEN, 2020
14%
More Relevant Than TV - Consumers rate OOH as more relevant than television ads.
Source
XAXIS, 2022
XAXIS, 2022
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