What do you get when you combine the awesome real-life impact of OOH with the agility, speed, and flexibility of digital platforms? You get digital out of home (DOOH), one of advertising’s fastest-growing formats. Digital out of home empowers brands with the ability to generate contextual relevance with dynamic creative triggered by daypart, location, traffic, weather, or even the score of the game. DOOH also allows marketers to execute campaigns much more quickly than with traditional billboards, with or without programmatic purchasing. Marketers also appreciate DOOH for its robust measurement and attribution capabilities, which allow advertisers to measure everything from brand lift to footfall.