DIGITAL OUT OF HOME ADVERTISING

out of home digital billboard advertising in new york cityout of home digital billboard advertising in new york city
What do you get when you combine the awesome real-life impact of OOH with the agility, speed, and flexibility of digital advertising platforms? You get digital out of home advertising (DOOH), one of advertising’s fastest-growing formats within outdoor advertising.

Digital out of home advertising empowers brands with the ability to generate contextual relevance with dynamic creative triggered by daypart, location, traffic, weather, or even the score of the game. Digital OOH media also allows marketers to execute campaigns much more quickly than with traditional billboards, with or without programmatic purchasing.

Marketers also appreciate digital advertising media for its robust measurement and attribution capabilities, which allow advertisers to measure everything from brand lift to footfall.

82%

Aided Ad Recall - Overwhelmingly, consumers remember what they see in digital out of home ads.
Source
SOLOMON PARTNERS, 2021

62%

Notice Digital Billboards - More than three out of five consumers noticed a digital billboard in the past month.
Source
NIELSEN, 2020

14%

More Relevant Than TV - Consumers rate OOH as more relevant than television ads.
Source
XAXIS, 2022

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