Advanced
Capabilities

out of home digital billboard advertising
Integrating emerging technologies to power cutting edge creative, today and tomorrow. 
OUTFRONT is pioneering the next generation out of home experiences with a focus on developing creative innovations for our current media formats, technical platforms, and unique locations.

Most importantly, our creative innovations are tethered to reality, ensuring new opportunities are both feasible and scalable before productization and being released as an Advanced Capability from OUTFRONT.
out of home advertising xlabs

TECHNICAL RESEARCH

Investigation of concepts against emerging technologies and platforms to evaluate development feasibility, scalable application, and seamless production pipelines. 
OUTFRONT XScape
Dimensionalize out of home campaigns with stunning spatial 3D on select large and small format digital media.
out of home digital billboard advertising new york city

FEATURED CAMPAIGNS

out of home digital billboard advertising porche
Porsche ‘Electric Art not Ads’ lands on The Beast — 
Porsche and Cramer-Krasselt partnered with Adolescent and XLabs to develop a surrealistic OUTFRONT XScape spatial 3D experience stemming from the imagination of artist Bloo Woods.
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out of home digital billboard advertising
Australia Tourism brings whale watching to The Cube — 
Australia Tourism and The Brand Agency collaborated with Adolescent and XLabs to telegraph once in a lifetime travel experiences in stunning OUTFRONT XScape spatial 3d. 
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out of home digital billboard advertising
Bloomingdales celebrates big on The Beast — 
Bloomindales teamed up with Adolescent and XLabs in crafting a mixed-media OUTFRONT XScape spatial 3d campaign celebrating 150 years.
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out of home digital advertising coke
Coca-Cola Dreamworld pulls the spatial curtain on Penn Digital — 
Coca-Cola and Virtue tapped Adolescent and XLabs to translate the surrealistic Dreamworld campaign into an OUTFRONT XScape spatial experience that suspended audience disbelief.
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OUTFRONT XPress
Power out of home campaigns with real-time dynamic data and moderated social content on digital media nationwide.
out of home digital billboard advertising

FEATURED CAMPAIGNS

out of home digital billboard advertising
Fresh Direct delivers more than groceries — 
Fresh Direct partnered with XLabs to increase customer acquisition and order volume in an intelligent OUTFRONT XPress campaign that layered dynamic weather info and triggers with branded content and shoppable CTA’s.
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out of home digital billboard advertising
Lotto.com brings big winnings to transit — 
Lotto.com and Havas partnered with XLabs to bring real-time daily games and jackpots to transit riders using OUTFRONT XPress. 
out of home digital billboard advertising
Fox Sports Brings the World Cup to the NYC MTA  — 
Fox Sports and Dive Network partnered with XLabs to feature upcoming schedules, current live matches, scoring and other information in an OUTFRONT XPress dynamic campaign that lasted the entirety of the World Cup.
out of home digital billboard advertising
Fast9 drives box-office sales — 
Universal Studios tapped XLabs to power-up the traditional OOH movie poster with nearby theatre locations and upcoming showtimes relevant to individual DOOH coordinates using OUTFRONT XPress dynamic digital. 
OUTFRONT QRad
Command out of home campaigns with responsive audience control on select small format digital media.
out of home advertising

FEATURED CAMPAIGNS

out of home digital advertising
AMC interactive reveal for Mayfair Witches — 
AMC and Known partnered with XLabs to develop the first commercial application of OUTFRONT QRad giving audiences the ability to trigger the upcoming series trailer by scanning the DOOH.
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out of home digital advertising
Speaking out about Childhood Domestic Violence — 
CDV.ORG partnered with Studios and XLabs to raise awareness using the responsive content control of OUTFRONT QRad to help passersby Change the Ending.
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out of home digital advertising
The Fabulous Creature Quiz Interactive Experience — 
XLabs brings gamification forward in this unique demonstration of OUTFRONT QRad’s responsive content control capabilities. 
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OUTFRONT XTend
Awaken out of home campaigns with mobile augmented reality across static and digital media nationwide.
out of home digital billboard advertising

FEATURED CAMPAIGNS

out of home digital advertising
OUTFRONT let’s you Share Love in OOH + Social AR Experience — 
XLabs recreated the act of giving and receiving Valentines Day candygrams on Instagram in this holiday OUTFRONT XTend campaign. 
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out of home digital advertising
Spirits on the Moove Halloween AR experience — 
XLabs celebrated Spooky Season with a light-hearted mobile Augmented Reality (R) experience, featured across OUTFRONT’s Digital Out of Home network.
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Clients Say

The result was clearly above our expectations in terms of ideation, execution and design. The communication was seamless, the turnaround time and result always on point.

Chiara Leoni
Trade Marketing Manager, North America,
Inter Parfums, Inc