Shopping Center & Mall Advertising

SHOPPING CENTER ADVERTISING

out of home place based lifetyle centers advertising lmu

At the crossroads where high-intent consumers and upscale retail converge, our lifestyle shopping center media options stand out as premier locations for shopping center advertising. Offering brands a unique platform, these retail centers cater to an affluent demographic, providing exposure in areas less saturated by out-of-home advertising.

Brands representing luxury retail, fine dining, and entertainment are particularly poised for out-of-home campaign success, with lifestyle centers being a strategic choice for reaching consumers who are ready to buy.

Within our media network of 14 lifestyle centers, your brand can leverage an array of shopping center and mall advertising solutions. From the immediate visibility of pedestrian-level backlit sign displays and the welcoming message of garage signage to the dominance of high-impact wallscapes and the modernity of large-format digitals, each media choice is an opportunity to influence consumer behavior in these vibrant shopping destinations.

95%

Affluent Shoppers - The nation's largest mall owner reported 85% YOY growth. Make sure affluent shoppers next purchase is your product.

72%

Comfortable Shopping - Nearly three quarters of consumers are comfortable visiting a shopping mall.

+6%

Longer Shopping Trips - Mall visitors stayed longer in Oct/Nov 2022 than the year prior.

Highlights & Results

Lifestyle centers are destinations for consumers and brands.

out of home lifestyle center place based advertising

What types of brands or industries benefit most from lifestyle center advertising?

Lifestyle center ads reach consumers while they're in the act of shopping - so retail brands are a natural fit! Lifestyle center media also delivers aspirational audiences for advertisers ranging from technology and telecom to travel and dining.

How can OOH ads in malls complement in-store marketing efforts?

Out of home ads in malls complement in-store marketing efforts by making sure that brand activations, in-store events, and other real-life experiences are a success! Real-world events drive brand trust and so does out of home advertising - so the pairing is a great way to make your audience feel better about your brand.

How can I use lifestyle center ads to promote loyalty programs or mobile app downloads?

Lifestyle center ads are a great way to integrate loyalty programs and mobile app downloads into the omnichannel customer journey. Dollar for dollar, OOH drives more app downloads than every other ad medium - and the shortest distance from here to download is a QR code on the ad creative.

Are there effective strategies for rotating creative content throughout a campaign?

Keeping campaign creative fresh ensures that it stays engaging throughout its run. One way to rotate creative content is through the use of dynamic digital creative, incorporating real-time data into the ad itself or using data triggers to deploy different variations of the creative most relevant to the moment.

How can I connect my OOH campaign in malls to digital marketing efforts for better ROI?

Out of home improves the ROI of every ad medium it's paired with. Aligning the creative of OOH in malls/lifestyle centers and digital marketing campaigns is a best practice for increasing engagement, while on the technical side, retargeted advertising can reinforce a campaign's message - and it's considered by consumers to be the least intrusive form of personalized advertising.