Smirnoff Ice used OOH media to tease and reveal the launch of their product now being available in a can.
Static Backlits & Wallscapes
Smirnoff Ice utilized digital media, backlits, and static wallscapes within The Grove to tease consumers about their launch. Reaching a premium audience, they were able to maximize on high dwell times with their brand message and generate curiosity with their countdown.
Playing off a launch like a tech company would do for a big announcement, Smirnoff Ice utilized digital countdowns and cryptic messaging to keep consumers guessing what was being revealed on May 20th.
After a two-week countdown, it was revealed that Smirnoff Ice would now be available in can form in addition to its iconic glass bottle!DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.