Smirnoff Ice
![digital liveboard out of home advertising in los angeles for smirnoff](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/Case-Studies/Case-Studies/los-angeles-creative-smirnoff.jpg?h=810&iar=0&w=1440)
![digital liveboard out of home advertising in los angeles for smirnoff](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/Case-Studies/Case-Studies/los-angeles-creative-smirnoff.jpg?h=810&iar=0&w=1440)
Smirnoff Ice used OOH media to tease and reveal the launch of their product now being available in a can.
10
Liveboards
Source
SMIRNOFF ICE
SMIRNOFF ICE
1.5M
Consumers Reached
Source
SMIRNOFF ICE
SMIRNOFF ICE
18
Static Backlits & Wallscapes
Source
SMIRNOFF ICE
SMIRNOFF ICE
![out of home billboard advertising smirnoff ice](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/Overlapping-Duo-Image/smirnoff-overlapping-image-1.jpg?h=648&iar=0&w=846)
![out of home billboard advertising smirnoff ice](https://edge.sitecorecloud.io/outfrontmed8a35-outfront2022-prod-86c6/media/Images/Outfront/Overlapping-Duo-Image/smirnoff-overlapping-image-2.jpg?h=648&iar=0&w=846)
Strategically Placed
Creative Excellence
The Reveal
Smirnoff Ice utilized digital media, backlits, and static wallscapes within The Grove to tease consumers about their launch. Reaching a premium audience, they were able to maximize on high dwell times with their brand message and generate curiosity with their countdown.
Creative Excellence
Playing off a launch like a tech company would do for a big announcement, Smirnoff Ice utilized digital countdowns and cryptic messaging to keep consumers guessing what was being revealed on May 20th.
The Reveal
After a two-week countdown, it was revealed that Smirnoff Ice would now be available in can form in addition to its iconic glass bottle!
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.