MLB Game Days Stretch Official Sponsorships Outside the Stadium

March 12, 2026

For brands and businesses looking to endear themselves to the people they serve, there are few methods as tried-and-true as sponsoring the local sports team.

Official sponsorships offer more than just the rights to use the team’s logo – they are a vector for creating community with an emotionally engaged audience that’s paying attention. But how can sponsor businesses make the most of this important investment?

Our MLB Game Days package makes it simple, providing sponsors the means to create genuine emotional bonds with fans all season long, from the opening pitch to the final out. Here’s how it works.

On each day that the team plays, your ad runs on our Digital Direct Ad Server network. And not just on the approach routes to the stadium, but all across your market, reaching and influencing not only those fans attending the games in person but the other 99% - the ones taking them in at a sports bar, watching at a friend’s house, or listening on the radio – and not just when the game is played at home.

Each of the 162 games is a new opportunity to meet fans where they are, remind them of your relevance to their lives, and give them a reason to care about you.


Even when they’re not attending the games, baseball fans stay emotionally engaged with their favorite team. And that emotional engagement is yours to borrow! That’s the whole point of a sponsorship, so why not shout it from the rooftops every chance you get?

And it’s not just about having the ad space – it’s about what you can do with it.


Because when you run ads through our DDA platform, you can tap into all of OUTFRONT’s dynamic creative capabilities. One of our favorite ways to incorporate dynamic data is to create contextual relevance with real-time game scores right there in the creative. That score is an extra reason for fans to care about your ad. Because when you’re giving your audience something of value in exchange for their attention, you’re more likely to earn it. That’s the social contract of marketing!


You can even take that real-time data integration a step further and trigger special versions of your ad creative to run after every home run, every stolen base, every win, placing your brand directly in the center of the excitement as it’s happening. Want to take it two steps further? Brands like QSRs can combine real-time data triggers with special promotional offers and use those home runs, steals, and wins to drive real-world visitation and sales.

It doesn’t matter what you sell. That team logo next to yours makes you matter more every time consumers see it. And MLB Game Days lets the whole city see it at scale.

We’re pitching outside. Are you ready to step up to the plate?

Author: Jay Fenster, Marketing Manager @ OUTFRONT

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