OUTFRONT and the New York Jets Just Made Official Sponsorships Even Sweeter. Here’s How.

August 14th, 2026

Whether you’re watching at home, meeting up with friends at a sports bar, or cheering the team on from the stadium itself, there’s nothing like the excitement of an NFL game day.

But for the brands who serve as official sponsors of the New York Jets, game days just got more exciting than ever. That’s because OUTFRONT is now the Jets’ exclusive IRL media partner!

That means that the potential of those sponsorships is no longer limited to MetLife Stadium itself. Now, brands have new opportunities to engage fans throughout the region before, during, and after the game, creating connections in real life by bonding over the shared experience of rooting for the team.

"New York Jets fans are among the most loyal in sports, and their passion doesn't begin at kickoff or end at the final whistle,” said OUTFRONT CMXO Stacy Minero. “This partnership helps brands connect with fans across the entire journey while unlocking faster, more dynamic ways to activate around culture in near-real time," she added.

Leveraging the power of our digital out of home presence, this playbook goes deep. Think dynamic billboards that show the score of the game. Subway Liveboards that celebrate player milestones. Video Urban Panels that present breaking moments as they happen. And all of it can be activated and deployed in near-real time.


Through this partnership, Jets sponsors can also access the services of OUTFRONT Studios, our in-house creative team, whether to optimize existing ads for IRL formats or to create something purpose-built for the real world.

"We're helping partners engage audiences throughout the region and creating experiences that extend the excitement of Jets football far beyond gamedays," said Jeff Fernandez, Jets SVP, Business Development + Ventures.

IRL media is more than just advertising – and so is this partnership. Sponsors can tap into the power of creator-led storytelling, or stage experiential activations that bring brands to life in ways that simply aren’t possible on a screen.


In fact, we announced the partnership with an IRL splash of our own. With the team’s new “Back to Football” campaign as the backdrop, Jets icon Bart Scott joined us at Penn Station as we surprised commuters with keychains, signed mini-helmets, T-shirts, and even a few tickets!

"Our fans are at the heart of everything we do, and our partnership with OUTFRONT creates new opportunities to connect with them in meaningful ways," Jeff added.


With this partnership, the summer of sports marketing has grown even hotter, on the heels of a FIFA World Cup that saw OUTFRONT support more than 115 brand campaigns across U.S. host cities.

“Together with the New York Jets, we're helping sponsors show up throughout the entire fan journey, creating opportunities to engage fans beyond the stadium walls and into the moments where culture, community, and fandom come to life. This is the future of sports marketing,” remarked Chris Mallen, OUTFRONT’s Vice President of Sports Marketing & Partnerships.

Ready to step into the future? Step onto the field! OUTFRONT and the New York Jets are ready to run the play. Contact OUTFRONT today.

Author: Jay Fenster, Sr. Manager, Marketing Content @ OUTFRONT

Links to third-party content are not endorsed by OUTFRONT Media. Past performance may not be indicative of future results. OUTFRONT does not guarantee specific results or outcomes.