DC Board Of Elections
The DC Board of Elections used IRL and mobile advertising in their media mix to generate awareness of an upcoming election date and promote voter registration amongst commuters.
7.9%
of consumers completed a second action
Source
OUTFRONT Media, 2026
163%
Lift from SAR Benchmark
Source
OUTFRONT Media, 2026
248K
Total Impressions
Source
OUTFRONT Media, 2026
Strategy & Tactics
- Strategically Placed: Rail and bus media were placed in high traffic locations to reach mass amounts of commuters and present the necessary information to drive voter action.
- Dynamic Landing Page: Included directions, click to call, and a direct link to their website for more information.
- Proximity Targeting: A location-specific targeting tactic was used to reinforce the IRL media message and retarget the consumers again once they reached their destinations.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.