Lacoste is a classic premium brand associated with quality craftsmanship and refined style with their timeless range of clothing and accessories. To reinforce a positioning that is relevant to its target audience, Lacoste wishes to move towards inclusion, the collective and the celebration of differences. The “Unexpected Encounters” campaign defines a renewed creative territory that gives life to their new brand mission built around the liberation of movement and the connection between cultures.
Increase in Brand Awareness
Average Organic Reach
Average View Rate
Highlights & Results
Lacoste utilized an eye-catching out of home campaign to build brand awareness and reach trendy, young individuals in New York City. The ads dominated underground on the subway.
The full motion campaign, “Unexpected Encounters” demonstrates that Lacoste transcends time and gender, being worn by people from all backgrounds.
The campaign generated an average organic reach of 314K and an average view rate of 210K, in turn increasing the sale of their pink polo shirts visible in the ads by 30% and selling out their flip-flops. The out of home initiative helped reach Lacoste’s target audience, increasing their brand awareness with younger generations.DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.