Boston’s Museum of Fine Arts (MFA) was looking to use OOH to promote the first featured exhibit since reopening during the COVID-19 pandemic. Combining a specialty billboard on a major gridlocked roadway with a strategic mobile geofence resulted in a high-impact, high-impression campaign.
Lift in CTR
Mobile Impressions Delivered
Keeping the creative consistent across formats allowed for increased brand recognition, while the clear call-to-action on the mobile graphic drove user engagement.
The MFA implemented a highly visible campaign using thoughtful placements throughout the downtown, greater Boston, and greater Massachusetts areas, allowing them to reach their target market across multiple touchpoints.
The mobile portion included a strategically curated zip code group, with retargeting layered in to increase frequency in those targeted areas.DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.