How Advertisers Go Big with OUTFRONT Billboards in Philadelphia

May 29, 2025

If you're looking to make a splash in the advertising world, there's no better place to do it than in the City of Brotherly Love. Philadelphia is more than a city; it's a vibe, a culture, and in 2026, it's going to be the epicenter of some of the biggest events in the country. So, let's dive into why you should be all in on OUTFRONT billboards in Philly.

Philadelphia’s Got the Hype

Philly is already known for its passionate sports fandom, but 2026 is going to be next-level. We'll be hosting major national sporting events like the FIFA World Cup, the MLB All-Star Game, the PGA Championship, and NCAA March Madness. And if that wasn't enough, Philly will be celebrating the 250th Anniversary of America with the biggest year-long party you've ever seen. Imagine your brand being front and center during these massive events. That's the kind of real-life, real-world exposure you can't buy anywhere else but out of home.

 

We Make Prime Impressions in Prime Locations

OUTFRONT knows how to pick 'em. Our billboards are strategically placed in high-traffic areas like I-95, near the stadiums and en route to the surrounding suburbs. We're talking about spots where fans and visitors will pass by on their way to and from these epic events. Plus, Philly's got some serious rush-hour traffic – over 250,000 commuters driving into the city daily, traveling an average of 146 miles per week. That's a whole lot of eyeballs on your ads. And let's not forget, our billboards also reach those heading down the Jersey Shore for a weekend getaway. Your brand can make an impact all the way from Center City to Atlantic City!

Philly's Secret Ingredient: Authenticity

One thing about Philadelphians – we keep it real. We can smell B.S. from a mile away, and we won't hesitate to call it out. So, if you want to make an impact, you need to be bold, genuine, and maybe even throw in a bit of humor. Brands that resonate with Philly's authentic vibe will thrive, while those that don't might just get booed out of the city like the Dallas Cowboys.

 

The Numbers Don't Lie.

Let's talk stats. OUTFRONT's digital billboards in Philly deliver powerful impact and comprehensive reach. With our digital bulletin network, you can expect impressions averaging over 5 million per 4 weeks (SOURCE: Geopath). And with Philly being ranked the #8 most congested city in the world for traffic, that's a lot of potential customers seeing your message (SOURCE: INRIX).

Philadelphia’s Appeal Is Growing.

Though well-known for its history, Philly is having its moment right now. It's a city that's quickly becoming one of the most popular places to live among younger audiences (SOURCE: Philadelphia Today). With its affordability, cultural diversity, and amazing food scene, more and more people are calling Philly home. This means a constantly growing audience for your brand.

Make Your Mark with OUTFRONT

As you can see, Philly is the place to be, and OUTFRONT billboards are your ticket to making a big impact. Whether it's sports fans, history buffs, or the everyday commuter, your brand will be seen by millions of jawns. Don't miss out on the chance to be part of Philly's biggest year yet. Get in touch with us and let's make some magic happen!  Grab a cheesesteak whiz wit and some wooder ice while you’re at it.

Remember, in Philly, go big or go home. And with OUTFRONT, you're always going big.

Author: Evan Cook, Marketing Manager @ OUTFRONT

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