The Washington Commanders Are Raising Hail with D.C. Metro Advertising

June 11, 2026

Over the past six years, the NFL’s Washington Commanders have undergone a visible transformation. Through multiple name changes, new ownership, and an evolving visual identity, the fanbase has stuck with the team across long Sundays and longer seasons. But this year, the Commanders gave them something to roar about.


Diehard fans have been craving a return to the glory days. And while a new jersey can’t ensure a winning record, it can connect fans back to the team. With “Behold the Burgundy & Gold,” the Commanders unveiled new uniforms rooted in the team’s winning past. The redesign pulled elements from the team’s Super Bowl era of the ‘80s and ‘90s, blending the team’s storied heritage with a renewed focus on the future.

Within seconds of the launch, Washington, D.C. was buzzing. By showing up in real life to meet fans where they already live, commute, and gather, the Commanders inspired that same energy back.


The team turned Metro trains into moving extensions of the new uniform, wrapping cars in bold striping and unmistakable burgundy and gold. Fans could even sit inside a Commanders-themed Metro car on their way to work. Word traveled fast as fans chased down trains across the city just to see for themselves.


The team didn’t stop with the trains. The Commanders blanketed larger-than-life digital spectacular screens in burgundy and gold with battle cries like “Raise Hail” and “Hail to the Commanders.” The team even placed one of these designs on our massive new digital screen outside Nationals Park, reminding baseball fans that football season would be here before they knew it.


Every placement was chosen with the Commanders fan in mind.

• Metro car ads turned long commutes into a taste of NFL game day.
• Digital spectaculars showcased the new uniforms and alternate logo at a scale that fans could really take in.
• Train wraps put the jerseys in motion, carrying the nostalgic gold stripe across the city the team calls home.

Like all good IRL media does, this campaign inspired action. In just one week, the campaign generated more than 125,000 social engagements, reaching fans well beyond the Metro. We know IRL-exposed consumers take 20% more in-person actions and 14% more digital actions compared to similar unexposed audiences (SOURCE: Kochava + OAAA).



The takeaway is bigger than a jersey.

From NFL teams to the FIFA World Cup, sports organizations are recognizing that fan engagement doesn’t start at the stadium gates. It lives in the streets, on the platforms, and throughout the communities fans call home.

In a world saturated with digital noise, real-world brand experiences like this immersive Commanders campaign stand out. They build familiarity. They spark emotion. They create moments people want to capture and share.

And those moments aren’t limited to sports.

Any brand launching something new can follow the same playbook. By leading with high-impact IRL media and surrounding consumers with a cohesive multi-channel experience, brands can turn announcements into cultural moments.

Let’s talk about how your brand can lean into a similar strategy. Contact OUTFRONT today.

Author: Leanna Yevak, Marketing Manager @ OUTFRONT

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