Restaurants
What’s for dinner?
It’s the eternal question. And if you’re a restaurateur, out of home advertising can make sure that you’re the answer. Out of home advertising builds brand awareness and much more, impacting consideration, intent, and footfall – we can even measure how many people were exposed to your ad and then visited the restaurant.
Why should restaurants advertise out of home? Lots of reasons. It’s especially impactful on the last mile of the path to purchase – when stomachs are rumbling on the interstate, a billboard with an arrow pointing to your restaurant can guide diners in.
Does your restaurant have a mobile app? OOH can get you downloads. Dollar for dollar, it drives 4.9x the app downloads of other media (SOURCE: Comscore, 2022). Do you have limited-time items or deals to promote? Digital out of home can make your message as timely as your daily special.
Billboards and transit advertising are also perfectly suited for influencer campaigns and organic social buzz through the phenomenon of social out of home (#sOOH). After all, when was the last time you saw a banner ad on Instagram or TikTok?
If you’re hungry for more guests, out of home can bring them to your door.
It’s the eternal question. And if you’re a restaurateur, out of home advertising can make sure that you’re the answer. Out of home advertising builds brand awareness and much more, impacting consideration, intent, and footfall – we can even measure how many people were exposed to your ad and then visited the restaurant.
Why should restaurants advertise out of home? Lots of reasons. It’s especially impactful on the last mile of the path to purchase – when stomachs are rumbling on the interstate, a billboard with an arrow pointing to your restaurant can guide diners in.
Does your restaurant have a mobile app? OOH can get you downloads. Dollar for dollar, it drives 4.9x the app downloads of other media (SOURCE: Comscore, 2022). Do you have limited-time items or deals to promote? Digital out of home can make your message as timely as your daily special.
Billboards and transit advertising are also perfectly suited for influencer campaigns and organic social buzz through the phenomenon of social out of home (#sOOH). After all, when was the last time you saw a banner ad on Instagram or TikTok?
If you’re hungry for more guests, out of home can bring them to your door.
59%
Recall Seeing QSR OOH Ads - Nearly six in ten Americans recall seeing an out of home ad for a quick-service restaurant (QSR).
Source
OAAA/HARRIS POLL, 2022
OAAA/HARRIS POLL, 2022
67%
Made An In-Restaurant Purchase - Of those who’ve engaged with an OOH ad for a QSR, two thirds have made a purchase at the restaurant’s physical location.
Source
OAAA/HARRIS POLL, 2022
OAAA/HARRIS POLL, 2022
39%
Ordered From the App - Nearly four in ten consumers ordered from a restaurant's mobile app after exposure to its OOH.
Source
OAAA/HARRIS POLL, 2022
OAAA/HARRIS POLL, 2022
Out of Home Sets the Table for Restaurants
OOH Category Solutions
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