Afrezza

Download Case Study
kiosk out of home advertising in dallas for afrezzakiosk out of home advertising in dallas for afrezza
We increased search by 300% for an innovative insulin company
Afrezza, an inhaled insulin for diabetes management, utilized OUTFRONT Studios and OUTFRONT’s Mobile Network to drive awareness of their product.

1.95M

Mobile Impressions
Source
AFREZZA

300%

Lift in Search of Afrezza
Source
AFREZZA

360°

Consultative Approach
Source
AFREZZA
Highlights & Results
out of home billboard advertising afrezza
Strategy & Tactics
Consultation
Afrezza kicked off their exploration of OOH with a consultation with our sales and creative teams. Afrezza stressed that they received no ROI from their TV spots. This preliminary discussion informed their media selection and provided a deep understanding of how their existing creative would be formatted for OOH.

Creative Excellence
During consultation, Afrezza informed OUTFRONT Studios they only wanted to spend $150K. Upon deeper understanding of OOH and how well it pairs with mobile advertising, Afrezza upped their budget to $300K with OUTFRONT Studios designing the entire campaign. The campaign featured a vanity URL to drive search of the brand.

Attribution
The campaign posted in Houston and Dallas with an OUTFRONT Mobile banner and custom landing page overlay.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.