BelliWelli is a company focused on creating tasty, gut-friendly, plant-based, and certified low FODMAP snacks for those suffering from gut-related conditions like irritable bowel syndrome or IBS. BelliWelli utilized bulletins across Los Angeles to drive brand awareness and achieved huge success with their bright and playful creatives!
BelliWelli boosted engagement and maximized their reach by placing bulletins in trendy, high-traffic areas like the Westside as well as freeways in Los Angeles.
Due to the playful and relatable nature of BelliWelli’s creatives, photos of the billboard were shared all over social media like Twitter, Tiktok, and Instagram. Influencers and celebrities also shared these photos, including Camila Morrone who posted an image of herself in front of the billboard to her 3.1 million followers on Instagram.
BelliWelli utilized simple yet highly effective bright pink creatives that read “Hot girls have IBS” and included a phone number for viewers to text. This feature furthered their engagement as audiences who texted the number received a message asking for a photo of the viewer in front of the billboard which would earn them a freebie.
“The billboard cost approximately 8K. So far, it’s the best 8K we’ve ever spent. We’ve received hundreds of DM’s from celebs, influencers, and community members excited to have finally found an IBS community and yes, a revenue bump as well.” - Katie Wilson, Co-Founder, BelliWelliDISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.