Byblos Cafe

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byblos restaurant billboard out of home advertising in colorado byblos restaurant billboard out of home advertising in colorado
OOH drove foot traffic and increased online brand searches
Byblos Cafe was looking to increase sales by driving more people into their restaurant. Additionally, they wanted to increase online engagement via Google Search.

200%

Increase in Google searches
Source
BYBLOS-CAFE.COM

28M+

A18+ Impressions
Source
BYBLOS-CAFE.COM
Highlights & Results
out of home billboard advertising byblos cafe
Strategy & Tactics
Strategy
Byblos wanted to reach on-the-go consumers in their general trade area with one rotary bulletin. After seeing immediate success, they increased their program which included a high-impact perm and multiple rotary bulletins.

Results
Foot traffic increased significantly as their OUTFRONT campaign went live. Google searches went from an average of 20-30k to 90-100k per month within the first 6 months of the OOH program. Overall, sales increased dramatically for dine-in, carryout and catering over the course of the campaign. The client also reported that Google Search results went down dramatically when their rotary bulletins would come down.

Client Success
“As soon as my billboards went up, business immediately started to increase. I firmly believe that OUTFRONT helped my restaurant and catering business grow.”
- Joe Khraim, Owne

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.