Country of
Santa Clara

Download Case Study
santa clara registrar of voters out of home advertisingsanta clara registrar of voters out of home advertising
We saw a 132% lift in the mobile alone Sar benchmark for County of Santa Clara Registrar of Voters

The County of Santa Clara Registrar of Voters wanted to encourage residents to register to vote for the 2020 presidential election. Whether voting by mail or in person, they wanted to the community to know that there are many options for safe voting!

132%

Lift over the mobile alone SAR benchmark 

Source
OUTFRONT, 2026

4.00%

SAR 

Source
OUTFRONT, 2026

1.3K

Impressions 

Source
OUTFRONT, 2026

Strategy & Tactics

Strategy & Execution:


  • Strategically Placed: A full OOH media mix was utilized to get the word out. Bulletins, posters, digital bulletins, bus kings, and bus tail media was used for mass reach and frequency
  • Targeting: A mix of proximity and audience targeting was utilized to lean into the OOH priming effect as well as reach key audiences to drive registrations.
  • Dynamic Landing Page included branding, directions,click-to-call, and a link to their website with more voting information.

 

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.