Depop

When Depop blanketed New York City with a multi-format brand campaign, the online fashion marketplace wanted to quantify the impact its IRL advertising made on critical brand metrics. OUTFRONT worked with independent third-party measurement partner MFour to measure the effect of the campaignt.

Markets: New York City

Media Used: Liveboards, LinkNYC Kiosks, Wildposters, Station Domination at Delancey-Essex.

Campaign Duration: Four weeks (June 9 to July 6, 2025)

Methodology: Control vs. exposed

Brand awareness lifted, both unaided (+67%) & aided (+64%)*

Ad awareness lifted, both unaided (+67%) & aided (+91%)*

60% recalled the ads, beating MFour’s benchmark of 41%

81% liked the ads; 76% said they improved brand opinion

Brand opinion lifted among those exposed (+19%) and ad recognizers (+44%)**

Consideration lifted among those exposed (+20%) and ad recognizers (+30%)**

Intent to buy/sell lifted among those exposed (+20%) and ad recognizers (+34%)**

Net promoter score increased among those exposed (+9) and ad recognizers (+28)**

*AMONG THOSE EXPOSED, VS. THOSE NOT EXPOSED **AMONG AD RECOGNIZERS, VS. THOSE NOT EXPOSED
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.