Donley Service Center
Donley Service Center is a HVAC and Plumbing company in Arizona. They were looking to increase awareness and sales during their peak HVAC season.
11%
Increase in Website Volume
Source
DONLEY SERVICE CENTER
DONLEY SERVICE CENTER
- By using OOH digital bulletins, digital posters and static bulletins, Donley planned on increasing leads and search volume to direct consumers to their website.
- The strategy included aligning in-market impressions with the peak HVAC season in Arizona.
- Through the use of historical sales data, the media team was able to determine a specific geographical focus for the campaign by zip code.
- Billboards were placed in areas that targeted homeowners that lived in the desired zip codes.
- The targeted geographical areas experienced an increase in transaction volume YoY.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
- The strategy included aligning in-market impressions with the peak HVAC season in Arizona.
- Through the use of historical sales data, the media team was able to determine a specific geographical focus for the campaign by zip code.
- Billboards were placed in areas that targeted homeowners that lived in the desired zip codes.
- The targeted geographical areas experienced an increase in transaction volume YoY.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.