Before the highly watched fall sports season, ESPN announce their new streaming/app package through a multichannel campaign.
Throughout launch day, New York press and social influencers shared the event with their online communities and brought excitement to commuters and sports fans.
Media Formats
- Liveboards
- Wrapped Train: E (ESPN) Train
- Activation: In-Station Audio
- Activation: Brand Ambassadors
In NYC, ESPN reimagined the “E” train with a custom wrap, full motion Liveboards, and In-Station Audio announcements from First Take’s Stephen A. Smith at Spring Street, and kicked off the festivities with ESPN’s Jimmy Pitaro, the NY Giants’ drumline, and a mascot ride on the ESPN “E” train - creating a fully immersive experience for sports fans. All ESPN. All in one place. Notable New York press and influencers took to social media to share the IRL experience.
SOURCE: ESPN Pulling Out The Stops To Promote New Streaming/App Package 08/21/2025