Exelixis
Exelixis is a notable oncology-focused biotechnology company that aims to accelerate the discovery, development, and commercialization of medicines for difficult-to-treat cancers. Exelixis paired OUTFRONT’s digital bulletins and mobile resources to attract career seeking biotech professionals and boost brand presence in the San Francisco Bay Area.
678
Clicks
Source
EXELIXIS
EXELIXIS
218K+
Delivered Mobile Impressions
Source
EXELIXIS
EXELIXIS
.31%
Click Through Rate
Source
EXELIXIS
EXELIXIS
3%
Lift Above the CTR Benchmark
Source
EXELIXIS
EXELIXIS
Strategically Placed
Targeting
Captivating Creative
Web Linked Banner Ads
Exelixis paired OUTFRONT’s digital bulletins with mobile proximity targeting to reach potential career seekers and biotech professionals.
Targeting
A 1-mile proximity radius was set around eight designated locations near biotech hotspots and commuter hubs to attract interested biotech professionals through mobile devices and raise brand awareness.
Captivating Creative
This campaign utilized multiple ad sizes, formats, vibrant colors, and portraits of joyful professionals to potential career seekers.'
Web Linked Banner Ads
The mobile banner ads were linked to the Exelixis careers page on the company’s website.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.