Freshie
The world's first and only organic tequila seltzer wanted to launch their brand in its hometown market of Chicago; targeting trendy audiences of adults 21+ to generate brand awareness among consumers, beverage distributors, retailers, and on premise accounts.
1M+
OOH impressions to age 21+
455K
Mobile ads impressions
4.26%
Secondary action rate
Strategy
Results
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
The inaugural campaign utilized prominent billboards and geofenced mobile ads in upscale locations of the city as well as digital posters and mobile billboards in key target areas.
Results
Freshie saw an immediate lift in website traffic and social media buzz as well as increased sales in Chicago. Based on the success of the initial OOH and mobile ad campaign, Freshie is rapidly expanding to additional markets.
“Our OOH presence put us on the map! The positive feedback from customers and business partners was instantaneous and our sales continue to exceed projections. We look forward to building on this momentum as we expand to new markets.”
- Timm Martin, Co-Founder
- Timm Martin, Co-Founder
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.