Fridays

Download Case Study
fridays poster in dallas out of home advertisingdepop digital transit out of home advertising
We helped Fridays increase website visitation

When telehealth provider Fridays wanted to create brand awareness, OUTFRONT delivered a high-profile, high-impact out of home campaign that ran for two months. In Dallas, Downtown Wallscapes combined with digital and static bulletins along freeways to deliver 26 million impressions. In Los Angeles, Ultra Super Kings on buses were used in addition to roadside posters and bulletins, delivering a total of 47 million-plus impressions. What was the campaign’s impact on website visitation? Our independent third-party measurement partner Reveal Mobile found a triple-digit lift in website visitation.

+107%

Overall Lift In Website Visitation 

Source
REVEAL MOBILE, 2025

+121%

Lift In Web Visitation, Los Angeles 

Source
REVEAL MOBILE, 2025

+369%

Lift In Homepage Visitation 

Source
REVEAL MOBILE, 2025

Strategy & Execution

Markets: Dallas, Los Angeles

Media Used: Wallscapes, Bulletins, Posters, Digital Bulletins, Bus Ultra Super Kings

Campaign Duration: Eight weeks (March 10 – May 4, 2025)

Methodology: Control vs. exposed

fridays bulletin billboard in los angeles out of home advertising
fridays poster in los angeles out of home advertising
Results
Those exposed were 107% more likely to visit the website overall.
  • In Los Angeles, sitewide visitation lifted +121%.

  • In Dallas, sitewide visitation lifted +20%.

Those exposed were 369% more likely to visit the homepage.
  • In Los Angeles, homepage visitation lifted +384%.

  • In Dallas, homepage visitation lifted +248%.


*COMPARED TO THOSE NOT EXPOSED
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.