Friend

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friend ai transit out of home advertisingfriend ai transit out of home advertising
Friend, an AI-powered wearable, took over New York and Los Angeles positioning itself as "a new kind of companion."
New York Media Formats:

  • Subway Interior Cars

  • 1-Sheet and 2-Sheet Posters

  • Urban Panels

  • Subway Brand Trains

  • Station Domination

Los Angeles Media Formats:

  • Bulletins

  • Walls

  • Bus King with Headliners

  • Bus Kings

  • Bus Shelters
friend ai out of home advertising transit new york city
Strategy & Tactics

Friend’s campaign sparked conversation IRL and URL – fueling awareness globally around the new AI wearable that promises to be “your closest confidant.”

SOURCE: AI Startup Friend Bets On Foes With $1M NYC Subway Campaign