Georgia State
Opioid Response
Challenge
Action
Results
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
With over 800K people dying from Opioid addiction since 1999, the State Opioid Response Team set out to educate and help people throughout the entire state of Georgia understand “a Way Out” of their addiction.
Action
Using the “Always-On” medium of Outdoor advertising and the pinpoint accuracy of OUTFRONT Mobile, the S.O.R Team executed a powerful message to the families and people who need help.
Results
The Georgia S.O.R. Campaign outperformed industry mobile attribution benchmarks by 45%, reached over 500M+ 18+ audiences, and drove over 363K+ people to learn more about recovery.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
500M+
General market impressions
Source
OUTFRONT MOBILE
OUTFRONT MOBILE
363+
Mobile clicks
Source
OUTFRONT MOBILE
OUTFRONT MOBILE
45%
Above benchmark for mobile performance
Source
OUTFRONT MOBILE
OUTFRONT MOBILE
