Gila River
Resorts & Casinos

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gila river billboard out of home advertisinggila river billboard out of home advertising
We helped Gila River drive awareness and visits to their casinos.
Gila River Resorts & Casinos has been operating three locations in Arizona for over 25 years: Wild Horse Pass, Lone Butte, and Vee Quiva. The resorts are Four-Diamond accredited, and include full casinos, hotels, and entertainment features at each location.

313K+

Impressions Delivered
Source
GILA RIVER

1.3K+

Total Clicks
Source
GILA RIVER

458

Visits
Source
GILA RIVER
Strategy & Tactics
Strategically Placed
Mobile creative was sent to 7 different geographic locations throughout Phoenix. The areas were chosen based on proximity to their 3 casino locations, as well as targeting areas where visitors normally come from.

Updated Creative
The creative was constantly updated to match their traditional OOH, as well as expand on current promotions as they happened.

Targeting
Zip codes were monitored to find out where most casino visitors came from to help target those areas with future mobile and OOH campaigns.

Visits
The Mobile campaign works hand in hand with the traditional OOH to help track how successful each promotion is based on visits to the casinos and mobile engagement.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.