Resorts & Casinos
Gila River Resorts & Casinos has been operating three locations in Arizona for over 25 years: Wild Horse Pass, Lone Butte, and Vee Quiva. The resorts are Four-Diamond accredited, and include full casinos, hotels, and entertainment features at each location.
Mobile creative was sent to 7 different geographic locations throughout Phoenix. The areas were chosen based on proximity to their 3 casino locations, as well as targeting areas where visitors normally come from.
The creative was constantly updated to match their traditional OOH, as well as expand on current promotions as they happened.
Zip codes were monitored to find out where most casino visitors came from to help target those areas with future mobile and OOH campaigns.
The Mobile campaign works hand in hand with the traditional OOH to help track how successful each promotion is based on visits to the casinos and mobile engagement.DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.