Hand and Stone
Massage and Facial Spa
During the 2025 holiday season, Hand & Stone Massage and Facial Spa partnered with OUTFRONT to launch a BOGO Gift Card campaign designed to boost local awareness and drive new memberships to the spa. Using the strength of IRL (In Real Life) advertising, OUTFRONT identified high-impact assets reaching audiences within a five-mile radius of the spa.
Moreover, the visuals created by the client’s agency were evaluated through OUTFRONT’s AI Creative Optimization tool and revised to ensure effective delivery of the message for out of home including awareness, simplicity, clarity and attention. The campaign delivered immediate results, driving 100 new memberships within its first month and the client renewed the campaign for the year in 2026.
100+
Source
Hand & Stone, 2026
“OUR BILLBOARD CAMPAIGN DELIVERED OUTSTANDING RESULTS, BRINGING IN 100 NEW MEMBERS WITHIN THE FIRST MONTH OF GOING LIVE. IT CAPTURED ATTENTION IMMEDIATELY AND TRANSFORMED VISIBILITY INTO REAL, MEASURABLE GROWTH.”
Franchise Owner: Deanna Bohlender
Strategy & Execution
• Market: Atlanta
• Media Used: Static IRL Bulletin
• Target Audience: Audiences within a 5-mile radius of business location.
• Campaign Budget: > $15K
Outcomes
• Client Spa Memberships: Increased over 100+ from date of campaign going live.
• BOGO Gift Card: Strategy established as one of the best marketing programs in company history.
• Client renewed their campaign for all 2026.