Helmin Caba

Download Case Study
helmin out of home advertising new jerseypaloma aguirre out of home advertising new jersey
We helped Councilman defeat Three-Term Incumbent In 2020 Mayoral Race

Helmin Caba, a city councilman, was running against the incumbent mayor who has been in office since 2008. Tough competition led Caba to consider IRL Advertising to help drive awareness and provide a mass impact. The "2020 Vision for Perth Amboy" campaign consisted of billboards located within the city of Perth Amboy.

218K

Total impressions delivered 

Source
OUTFRONT Media, 2026

+8%

Lead against running mate 

Source
OUTFRONT Media, 2026

Campaign Details, Strategy and Results

Campaign Details


  • Market: Perth Amboy, New Jersey

  • Campaign Length: 4 weeks

Strategy


  • Bring awareness within the Perth Amboy community to vote for Councilman Helmin Caba and his team for the upcoming mayoral race using IRL units located near one of Perth Amboy's busy intersections.

Results


  • Caba won runoff election with an +8% lead against his running mate.

 

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.