Hennessy

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Hennessy Ft. Maluma maximizes its reach with Miami Beach shelters
Utilizing 20 Beach Shelters Hennessy was able to create a large impact on the beach. Hennessy wanted to capture Spring Breakers & Miami Locals attention with snazzy creative featuring Latin pop star, Maluma and increase sales.

17.5

Target Frequency
Source
GEOPATH

20

Beach Shelters
Source
GEOPATH

6.5M

Target Impressions
Source
GEOPATH
Strategy & Tactics
Understanding the Beach
Miami Beach is a hot spot for wealthy residents & tourists! On this long strip of land, is always packed with, creating a highly pedestrian area that also encourages use of Miami Beach buses and trolleys. With high-end audiences at the beach shopping, dining & enjoying the views, Miami Beach Shelters offer the opportunity to reach Miami’s affluent population & visitors with a high frequency.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.