Hunneman
Real Estate
Hunneman, one of New England’s oldest & largest independent commercial real estate firms, launched a high-impact IRL & mobile campaign to elevate brand presence & position itself as a trusted alternative to larger global CRE powerhouses.
The campaign showcased its full breadth of services while using a mix of creative messaging to support brand awareness, recruitment, & key service lines like leasing, financing, & asset management. By combining premium billboard placements with targeted mobile extensions, Hunneman strengthened visibility among key decision-makers across Greater Boston.
+82%
Increase in Organic Search
Source
GROUNDTRUTH, HUBSPOT, 2025
+58%
Increase in Direct Web Traffic with 87 "Contact Us" Form Submissions.
Source
GROUNDTRUTH, HUBSPOT, 2025
167%
Above the Average CTR Mobile Delivery
Source
GROUNDTRUTH, HUBSPOT, 2025
Strategy & Execution
• Market: Boston
• Media Used: Digital Billboards, Commuter Rail Interiors, Programmatic (DDA), Mobile.
• Target Audience: Boston-area C-suite executives and commercial real estate decision-makers.
Outcomes
• Brand Awareness Lift: Organic search traffic surged +82.17%, proving OOH drove brand curiosity.
• Increased Web Traffic: Direct web traffic increased +58.9%, showing strong name recognition.
• Mobile Impact: Generated 4,410 clicks on 1.1M IMPs, producing a 0.4% CTR - +167% above the industry benchmark.
• Press & Awards: Campaign featured in The Boston Globe & named 2026 OAAA Case Study Contest finalist.