JLO
Beauty
JLo Beauty is an American beauty brand launched by Jennifer Lopez in 2021.
JLo Beauty turned to OUTFRONT to promote the brand’s launch and reach
new consumers using subway station media and a wrapped shuttle train.
140M+
Social Impressions
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3K
Website Visits
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1.5K
QR Code Scans
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Strategically Placed
Creative Excellence
Campaign Success
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Jennifer Lopez rang in the New Year with
a performance on Dick Clark’s Rockin’ New Year’s Eve in Times
Square. In tandem with her performance, she launched her new
beauty line, JLo Beauty in the NY subway with station media
and a wrapped shuttle train.
Creative Excellence
Designed by OUTFRONT STUDIOS and
in partnership with Flowcode, the creative gave the subway
the iconic JLo glow and provided consumers with QR
codes to click to purchase.
Campaign Success
Jennifer Lopez used the NY
subway and her JLo Beauty train to arrive at her Time
Square performance which was featured across TV
networks reaching the millions of people watching
the ball drop. Jennifer Lopez further promoted the
launch by sharing images of the OOH across her
social media channels.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.