Kidcam
Summer Camp
A trusted name in summer camps by thousands of families for the last 47 years, at Kidcam, Day Camp isn’t just something they do. It’s everything they do. Kidcam turned to OUTFRONT’s mobile network to raise awareness for online reservations, going as far as to utilize different creatives to target the different camps. We helped them “hit (and in two cases went over!) capacity” for all camps targeted within the campaign.
.36%
Click Through Rate
Source
KIDCAM CAMPS
KIDCAM CAMPS
172K+
Booked Impressions
Source
KIDCAM CAMPS
KIDCAM CAMPS
613
Total Clicks
Source
KIDCAM CAMPS
KIDCAM CAMPS
Proximity Targeting/Behavioral Audiences
Banner Ad
Flight Dates
We geofenced specific locations and zip codes in the New Orleans area, including the use of some behavioral audiences, to further enhance the campaign.
Banner Ad
Optimized for CTR, the banner ad (specific to the separate camps) lead the end user to the correct URL to register.
Flight Dates
4/26/21 - 5/27/21
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.