Kin Insurance
Kin, a homeowners insurance provider, partnered with OUTFRONT to launch a multi-format IRL and mobile campaign that captured attention at scale and sustained engagement across touchpoints. Measured by Accretive, the campaign drove a 67% lift in website traffic—nearly 3x the industry benchmark.
+67%
Website Lift
Source
Accretive, 2026
+86%
Billboard Lift
Source
Accretive, 2026
+7,915
Incremental Visits from Mobile
Source
Accretive, 2026
Strategy & Execution:
- Markets: Los Angeles & San Francisco
- Audience Targeting: Units that index high for homeowners
- Delivery: Drive-time dayparting to reach homeowners to and from work
- IRL Formats Used: Digital Bulletins, Digital Shelters, BART Train Stations & Mobile
Outcome:
- IRL media drove a +67% lift in website traffic
- Billboards served as the anchor format, delivering the highest lift at +86%
- Los Angeles delivered the highest lift at +81%
- Mobile retargeting generated 7,915 additional website visits across 2.14M impressions and delivering a +30% lift
- In total, impact reached 11,408 modeled website visitors
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.