Life Alive Café
Life Alive Café launched in DC with a bold IRL campaign that transformed Farragut North Station into a full-sensory brand experience. The results? Their second highest opening day ever, despite having zero brand recognition in the market.
660
New customers redeemed their Station Activation offer in the café
Source
LIFE ALIVE CAFÉ, 2025
2.6K
Customers viewed the online ordering landing page from the mobile ads.
Source
LIFE ALIVE CAFÉ, 2025
0.4%
CTR (Industry average is 0.1%-0.2%)
Source
LIFE ALIVE CAFÉ, 2025
Market: Washington DC
Duration: January 21, 2025 - February 17, 2025
Media Mix:
- Station Dominations
- Station Activation
- Mobile
Measurement Partner: Data provided by the client