Louisville Ballet
To promote Louisville Ballet’s new “Season of Romance,” the ballet company, with help from their agency Mightily, used billboards in Louisville to drive ticket sales and encourage consumers to become season ticket holders.
10%
Increase in Time Spent on Website
Source
NUVI, 2018, SBNATION, LOUISVILLE BALLET, INSIDER LOUISVILLE
NUVI, 2018, SBNATION, LOUISVILLE BALLET, INSIDER LOUISVILLE
150%
Increase in Website Traffic
Source
NUVI, 2018, SBNATION, LOUISVILLE BALLET, INSIDER LOUISVILLE
NUVI, 2018, SBNATION, LOUISVILLE BALLET, INSIDER LOUISVILLE
335K+
Consumers Reached on Twitter
Source
NUVI, 2018, SBNATION, LOUISVILLE BALLET, INSIDER LOUISVILLE
NUVI, 2018, SBNATION, LOUISVILLE BALLET, INSIDER LOUISVILLE
Highlights & Results
Tease and Reveal
Creative Excellence
The campaign featured two phases. The first to draw consumers in without showing branding and the second phase to show Louisville Ballet’s promotion for their new season.
Creative Excellence
The teaser billboards were simplistic in style, featuring a note from a mysterious Jessica to her partner Chris. Jessica left a trail of letters, including key words such as stage, role playing, and performance, to Chis making suggestions about how their relationship should proceed.
One week later the campaign messaging was swapped out revealing Louisville Ballet’s offer.
IRL to URL
One week later the campaign messaging was swapped out revealing Louisville Ballet’s offer.
IRL to URL
The campaign drove consumer conversation on social media trying to figure out what the mysterious billboards were for. The campaign also earned press attention.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.