Madera Country
of Public Health
Madera County Department of Public Health (MCDPH) is a local health department in Fresno, CA. With a mission to lead, protect, and empower the community, MCDPH wanted to encourage reception of the COVID-19 vaccination. The health department turned to mobile targeting to spread the word about the availability of the vaccine and accessible appointment options.
.38%
CTR
Source
MADERA COUNTY DEPARTMENT OF PUBLIC HEALTH
MADERA COUNTY DEPARTMENT OF PUBLIC HEALTH
250K+
Impressions Delivered
Source
MADERA COUNTY DEPARTMENT OF PUBLIC HEALTH
MADERA COUNTY DEPARTMENT OF PUBLIC HEALTH
957
Total Clicks
Source
MADERA COUNTY DEPARTMENT OF PUBLIC HEALTH
MADERA COUNTY DEPARTMENT OF PUBLIC HEALTH
27%
Lift in CTR Over Benchmark
Source
MADERA COUNTY DEPARTMENT OF PUBLIC HEALTH
MADERA COUNTY DEPARTMENT OF PUBLIC HEALTH
Zip Code Proximity Targeting
Creative Excellence
Web Linked Banner Ad
The health department targeted three zip codes close to their office location in Madera.
Creative Excellence
MCDPH utilized multiple creatives and banner sizes to encourage users to get vaccinated.
Web Linked Banner Ad
Featured the phrase, “Do more of what you love,” with a call to action to get the vaccine. This banner directed users to an informational page on the COVID-19 vaccine with
appointment options and clinic locations.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.