Milestone

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milestone billboard out of home advertising in dallas texasmilestone billboard out of home advertising in dallas texas
We drove a 173% increase in CTR over benchmark for Milestone
Milestone ran mobile VIDEO campaign to promote their $54 AC Tune Up Specials. In conjunction they ran OOH Billboard campaign to promote their plumbing services, delivering an overall branding & awareness campaign for their home services.

10K+

Clicks
Source
MILESTONE

173%

Lift Above the Mobile CTR Benchmark
Source
MILESTONE

1.1M+

Delivered Impressions
Source
MILESTONE
Strategy & Tactics
Timeline
6 week campaign.

Features
OOH billboard campaign featured the plumbing side of their business - while Mobile Video creative focused on the Air Conditioning side.

Proximity Targeting
Used Proximity Targeting to reach audiences in specific zip codes.

Creative
Video Creative highlighted 3 different videos, one being COVID-19 specific.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.