Plenty of Fish
Plenty of Fish, a top dating app, evolved from a website to in-app video with live streaming. Partnering with OUTFRONT for an OOH campaign, the campaign gained 2.3M potential social reach, boosting increase app installs.
Strategically Placed
Creative Excellence
Client Success
Plenty of Fish brought the ‘Gallery of Dick Pics’ to life with the help of out of home. The ‘Gallery of Dick Pics’ took over the Broadway & Lafayette subway station, with ads found on turnstiles, stairways, walkways, digital screens, and more to reach a younger audience.
Creative Excellence
The ads showcased photos of guys named Richard, Richie, or Dick, i.e., “Dicks.” The creative aims to bring attention to what singles almost unanimously agree is the worst online dating behavior — sending explicit photos to a recipient without their consent.
Client Success
“The higher awareness rate and improved brand sentiment around the notion of a healthier dating app, in terms of mind and body, led to week-over-week gains in app installs and lowered the cost per registration.”
- Mitra Shad, Global Director of Brand Marketing
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. - Mitra Shad, Global Director of Brand Marketing
