Night Shift
Brewing
Night Shift Brewing is a popular brewery in Boston that recently launched a line of spiked seltzer. To successfully enter such a saturated market, Night Shift used OOH to promote the new line to raise general product awareness and jumpstart sales at partner store locations.
251K
Mobile impressions delivered
744
Clicks
.30%
CTR
Strategically Placed
Mobile Strategy
Creative Excellence
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Anchoring the campaign with two high-impact bulletins north and south of the city gave Night Shift the impactful presence they needed to promote their new product line.
Mobile Strategy
Digital ads were pushed to mobile users in the vicinity of the bulletins to reach viewers a second time with a more engaging platform.
Creative Excellence
Bright and eye-catching creative aided in recognition, while the simple layout ensured drivers passing by the boards were able to absorb the campaign’s message.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.